Millions of download ad-blockers are removing pesky advertisements from mobile Internet posing new threats to their source of revenue earnings. Experts say the download ad-blockers have been posing threats to the income from phones and tablets, potentially wiping out billions of dollars in advertising revenue.
There were close to 200 million downloads of ad-blocking software by mid-2015, according to research firm Page Fair, but only 1.6 per cent of the blocking was done on mobile devices rather than computers.
That could be changing as mobile ad-blocking software becomes increasingly popular across the globe, particularly after the high-profile move by Apple to incorporate it directly into its latest iPhone and iPad operating system iOS9.
The software tends to be cheap and effective. Quickly installed, it reduces the clutter on web pages, speeds up performance and spares users from some of the click-bait that many find hard to stomach, according to a news agency.
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