Monday, October 26, 2015

Wall Street loves Facebook

Facebook is well loved by Wall Street: its shares are up more than 150 per cent since it listed in 2012 and revenue is forecast to grow 38 per cent this year to $17.2bn.

Facebook Messenger will provide a new revenue stream when it begins to make money, most likely by using Messenger for Business to charge retailers to get back in contact with past customers with promotions or suggestions about products they might have run out of.

How Messenger makes money could provide an important role model for the other messaging service owned by Facebook. WhatsApp, bought last year for $22bn, is run independently by its founders Jan Koum and Brian Acton from an office in neighbouring Mountain View. (Agencies)



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