What is social media marketing?
Social media marketing is the social media platforms to
connect with audience to build your brand, increase sales and website traffic.
Five important pillars of social media marketing
·
Strategy
·
Planning and publishing
·
Listening and engagement
·
Analytics and reporting
·
Advertising
Advantages of social media marketing
·
Reach a winder audience
·
Improved customer satisfaction
·
Cos-effective tools
·
Increase website traffic
·
Gain better insights
Disadvantages of social media marketing
·
Time- consuming process
·
Need qualified resources
·
Have to wait to see ROI
·
Competitors market research
·
Brand reputation is vulnerable
Social media marketing strategy
·
Identify social media goals
·
Increase traffic to website
·
Increase revenue
·
Define the target audience
·
Perform a competitive assessment
·
Create curate content for the channel
Businesses benefit from social media marketing
·
Small businesses and startups
·
Direct sales companies
·
Real estate
·
B2B companies
Businesses benefit from social media marketing
·
Small businesses and startups
·
Direct sales companies
·
Real estate
·
B2B companies
Most Effective Social Networking Sites for Marketing
·
Facebook.
·
Twitter.
·
Instagram
Social Media Marketing Tips
·
Interact with your customers
·
Listen to what your followers are saying
·
Take advantage of automation
·
Track and measure your results.
·
Share great content.
·
Keep tabs on the competition.
Organic social media
·
A percentage of your followers
·
Your follower’s followers (if your followers
decide to share your post)
·
People following any hashtags you use.
Social Media Marketing Types
·
Content Marketing/ Content Creating
·
Advertising/ Sponsorship
·
Influencer Marketing
·
Social Media Management
·
Paid Media Marketing
7 C's of social media marketing
·
content
·
community
·
conversation
·
capital (social)
·
culture
·
collaboration
·
conversion respectively
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Types, Social media marketing strategy
